Client's Goal:
A dental clinic needed to automate their inbound phone calls, reduce missed appointments, and ensure emergencies were handled quickly, all while providing a friendly, human-like experience for callers.
Challenges:
The clinic struggled with high call volumes, missed calls after hours, and inconsistent appointment booking. Staff often had to juggle calls and in-person patients, leading to delays and occasional errors—especially during emergencies.
Solution & Approach:
I delivered a fully operational voice AI receptionist using Retell and Make.com. The system answers all incoming calls, understands caller needs in real time, triages emergencies, and books appointments directly into the clinic’s calendar. It uses a comprehensive knowledge base for service and policy questions, speaks naturally, shows empathy, and transfers emergencies instantly. The system integrates with the clinic’s calendar, CRM, and telephony platform, supporting up to 20 simultaneous calls and scaling as needed.
Key Features:
- 24/7 automated call handling with empathetic, human-like AI voice
- Real-time emergency detection and instant call transfer to the appropriate department
- Direct appointment booking with live calendar integration (e.g., OpenDental, Cal.com)
- Access to an uploaded knowledge base for accurate, clinic-specific answers
- CRM integration for personalized responses and call outcome logging
- Secure call transcripts, audit trails, and HIPAA-compliant data handling
Results:
- Automates up to 95% of routine calls
- Reduces missed calls to nearly zero
- Cuts call handling time by up to 50%
- Appointment booking accuracy exceeds 98%
- Reception staff workload reduced by up to 40%
- 24/7 operation ensures no call goes unanswered—even after hours
Tools & Tech Stack
This automation was built using the following tools and platforms


